Repping the artist

by Lorin Michel Thursday, March 6, 2014 11:01 PM

Our friend Roy is an artist. He made his living for years as an art director and illustrator, but he is truly a fine artist. He sketches constantly, paints daily. His work is amazing. I know I’m biased but I also believe him to be very talented. Like so many talented people, though, it’s hard to break through. It always seems like a case of right-place-right-time in order to make a name for oneself. How else to explain Thomas Kinkaid?

Several years ago, Bobbi created a website for his work, and put said work up on additional fine art sites for people to order prints. She and I recently started a blog called The Artist’s Loft, which we post on Roy’s site but that also appears on Fine Art America. We’re working on getting the word out.

Kevin has also gotten in the act as an artist’s rep. Bobbi designed a postcard and Kevin has been talking to local galleries and putting out feelers online. We believe it’s a matter of persistence, of getting the art out.

Tomorrow we’re delivering a packet of information to Agua Caliente Park Gallery, an oasis on the far eastern side of town. It used to be a ranch but has since become a place to see water in the desert, all types of birds and wildlife, and visit an art gallery that showcases works of nature as well as the great desert southwest.

Bobbi sent us the paintings they want to show, placing them in a great layout. Kevin is going to print them on regular 8 ½” x 11” photo paper, along with artist information, the postcard and contact information for contacting the rep, meaning Kevin.

Repping an artist can be a full-time job. Much like a writer has an agent, ditto actors, fine artists have representatives that do the same, namely pitch the artist’s work to galleries in order to get the artist a showing. With a showing comes potential notoriety, not to mention possible sales. Sales are good because money makes the artist’s work more appreciated, not to mention provides money to buy more canvases, more paints, more sketch pads. It also has the added benefit of helping with little things like food and the mortgage or rent.


Eternal Dance, commissioned for Lorin Michel, 2013. For Pam.

Kevin is enjoying this a great deal. I think, in many ways, it’s easier to be the rep than the artist because for the artist, it’s highly personal. Even though Roy is probably Kevin’s best friend and Kevin wants nothing more than to see him succeed, he’s still removed from the work because he doesn’t do the creating. The hardest thing for an artist to do is represent him or herself. It requires two different types of personality: one who’s into sales/marketing; the other who’s … not.

Artists can be reclusive. They see things differently and thus think and react differently. This is why they can’t represent themselves. Because they don’t think like business people, in terms of dollars and cents, or logistics. They think creatively rather than linearly.

Which is why we currently have Kevin, a businessman, who has dusted off his sales/marketing hat and is starting to pimp Roy’s art everywhere he can. We’re determined – we’re committed – to get this fabulous art into some galleries. It starts with one. That’s all it takes and then hopefully it snowballs. If anybody deserves the accolades, it’s Roy. Anyone who knows him agrees. Anyone who doesn’t would if they knew him and knew his work.

Celebrating art and especially the fine artist Roy Guzman. Keep your fingers crossed for some showing soon.

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live out loud

Comments (1) -

3/7/2014 7:10:13 AM #

Sending major good vibes his way for lots and lots of openings!

Pam United States

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